Adri has been in the space of consumer innovation for 12 years. Top brands have hired her to infuse "desirability" into end-user experiences, that translated into winning strategies, products, and programs. She believes that there's an opportunity to better understand "intent" behind consumers' engagement with content. Adriana is well versed in emerging technology, including AI, and has new aspirations for how AI can replace advertising with hyper-relevant product discovery, helping brands find more customers who are looking for them too.
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