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Auja Little

Auja Little

Oakland, CA
Visionaries 2021
Auja is on a mission to build a better beauty industry for women of color.

Auja Little is the Founder and CEO of Beautyocracy, a platform that makes it easier for women of color to discover and shop for skincare that works. Fueled by her own struggles developing a skincare routine that reflected her needs and values, Auja is dedicated to changing the beauty retail experience for the better - not just for consumers of color but for Black- and brown-owned independent brands as well.

Prior to founding Beautyocracy, Auja worked in the commercial real estate industry, leading cross-functional teams to meet strategic objectives, building tech-enabled solutions to improve operational efficiency, and managing a $1B+ retail and office property portfolio. Auja holds a B.S.B.A in Finance from the University of North Carolina at Charlotte and an MBA from the Stanford Graduate School of Business.

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