Michelle Addison is a corporate M&A attorney turned serial entrepreneur. Michelle was a food allergy blogger for over a decade and runs a facebook group dedicated to food allergies. Michelle, her husband, and her 3 kids all have food allergies. As a first generation college and grad student, Michelle knew she needed access to a bigger network to be able to successfully raise capital and scale Allergood. Michelle joined Duke Fuqua's Daytime MBA program last year after receiving a Forté Fellowship and has been successfully growing Allergood with the support of Duke's resources. Michelle is focused on increasing transparency of food allergen information for consumers while empowering brands with the tools they need to win. When Michelle isn't working, she loves to cook, play board games with her family, and go hiking.