Tania Kottoor is a first-generation Indian-American, who is a creative visionary and the design-forward Co-Founder and CEO of WESTxEAST, a purpose-driven brand. With WESTxEAST, Tania has effectively married tradition with innovation. WESTxEAST is the world’s first AI powered design platform for custom-fit ethnic clothing and she has truly re-imagined the process of shopping for weddings and special events. WESTxEAST has produced over 1,000 custom and made-to-measure garments, allowing the next generation to celebrate momentous occasions. Tania's mission to facilitate an end to end frictionless experience has garnered the attention of BRIDES, Brides Today India and Over The Moon by Vogue.  Tania received her undergraduate double degree in business at Saint Louis University and then attended the Conde Nast College of Fashion & Design where she was selected as one of the next leaders of luxury fashion. Afterwards, Tania helped build a designer label from the ground up; Today the label is carried at Bergdorf Goodman. Additionally, in 2020, Tania conceptualized, designed and produced 75 custom outfits in Antigua, Guatemala for an award-winning wedding.Tania looks forward to continuing to build meaningful experiences and rethink possibilities.