Adjoa is a first generation Boston native. Her career in the radio and TV advertising industry had been a fulfilling one, but she was eager to take on a new challenge. With her skills in Sales, Marketing, and Event Planning, she decided to launch a startup. Despite a 15-year gap, she returned to school and earned her MBA, and that's when Gruuvv was born. Her mission is to shake up the way DJs are booked and bring about a revolution in the industry.