Isoken started her career at Target as an operations manager focused on reducing variable costs through in-store process improvement and labor optimization. Her focus shifted to omnichannel distribution and in-store fulfillment management, and from that experience, she developed an interest in last-mile technologies. Soon after she moved to a position at Amazon as the Regional Area Manager for the PrimeNow business in the Los Angeles market, focused on designing the in-store fulfillment processes for the 1-2 hour delivery offering, and acting as an operations consultant for new merchants onboarded to the platform.

After Amazon's acquisition of Whole Foods Market, she moved to a PM role on the Whole Foods Operations Integration team, focused on scaling the Whole Foods delivery offering in new markets, and supporting the product strategy and development of enhancements to Amazon PrimeNow's order fulfillment and workforce management software applications. The experiences she had at Amazon drove a passion for entrepreneurship and innovation. In order to create solutions through innovative processes and frameworks, it required a very keen understanding of who our customers are, a 360 degree understanding of the business, and the ability to inspire large teams to believe in our vision.

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