Joy Fan is a 2x founder, operator, and urbanist -- democratizing access to affordable real estate. Joy spent her early career in environmental design, brand marketing, and real estate asset management and has since disrupted the traditional commercial lease model into license agreements, and popularized the global strategy of pop-ups as a founding member of Storefront -- the largest marketplace for short-term retail (acquired). She is known for creating the "retail-as-a-service" model adopted by hundreds of DTC brands, REITS, mall operators, developers, and landlords; and unlocked prop-tech playbooks for the masses as a contributor to the Ultimate Popup Guide. She is also an active committee advisor for Women in Proptech and a part of Mayor Eric Adam's NYC Small Business Advisory Commission.