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Tai Adaya

Tai Adaya

Brooklyn, NY

Tai Adaya (Stanford '12 MS&E) is the founder of HABIT. Prior to HABIT, Tai worked at several successful consumer companies across healthcare (GoodRx, IPO 2020), beauty (Il Makaige), and wellness (Casper, IPO 2020). She has managed multi-million dollar marketing portfolios to positive ROI, with a focus on developing new audiences and innovative customer acquisition strategies.

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